Q Rangers - Head - Digital Marketing

Digital Marketing - Head

The Company

Q Rangers is an online learning platform that is dedicated to impact the future by empowering today's youth through tech education. It is an education technology company that offers single or group online classes on coding, Minecraft, graphic design, comic creation, 3D animation, digital marketing, and photography among others to kids ages 6 to 18 years old.

Q Rangers provides a comprehensive program that enables students to create and launch their own products. The program is designed to hone young learners' innate abilities, tap their interests and empower them to carve their own paths.

Q Rangers is a division of Q Academy, a pioneer in industry-driven education. It is managed by MSM Higher Ed, the education management segment of M Square Media (MSM), an international education company that provides comprehensive campus management solutions including standardized policy and procedures for program design and development, integrated student information systems, and learning management platforms and practices.

To know more about us, visit https://qrangers.com/.

The Role

We are looking for a qualified Digital Marketing Head to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Head, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

What You'll Do:

- Design and oversee all aspects of our digital marketing team including our marketing database, email and display advertising campaigns

- Work closely with the Campaign Strategist driving the marketing strategy for the institutional and higher education courseware.

- Will consult and inform Creative, Performance Marketing and Data/Analytics teams to shape campaign channel marketing plan, ensure successful planning and measurement of campaign - including paid media, execution of campaign initiatives, gather metrics, report on ROI and results/achievements.

- Work closely with internal teams to create/refine project documentation for large scale projects that include but are not limited to: promotional campaigns, content development, social media strategy, digital advertising, creation of new web/landing pages, email, SEM, event materials, and print/digital collateral.

- Manage all campaign actions during production and deployment working closely with Production Management, Content Development, Creative Design, Web Design, Web Operations, Email segmentation & deployment, digital marketing, and data tracking teams.

- Ensure campaign delivery plans and projects remain on track and on budget working seamlessly with internal marketing groups. Experience in lead generation and processing to lead conversion.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Prepare accurate reports on our marketing campaign's overall performance.

- Identify the latest trends and technologies affecting our industry

- Evaluate important metrics that affect our website traffic, service quotas, and target audience.

- Regularly update stakeholders and partners on the performance of marketing campaign vs. defined goals. Continually optimizing campaigns and channels to reach and exceed business goals and revenue opportunities.

- Work with your team to brainstorm new and innovative growth strategies.

Who We're Looking For:

- Degree in Marketing or relevant field.

- A minimum of 8 years' experience in a digital marketing or advertising position.

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- Solid understanding of HTML, CSS, and JavaScript is required.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up-to-date on the latest trends and technologies in digital marketing.