Purplle.com - Data Scientist - Marketing - IIT/NIT

Roles and responsibilities: Handle the data and tech stack for Marketing

1) Manage the tracking and attribution stack of our traffic and report channel wise traffic, spends and gmv every day from platforms like Adwords and Facebook

2) Manage data feed and optimize the same interfering with the PHP scripts whenever necessary as per the channel requirement

3) Track our test campaigns across platforms and infer direct and indirect impact

4) Process user data and build segments basis transactional and behaviour

5) Analyse our coupon and cashback spends and share insights on what has worked an what has not

6) Automate reports as and when they are built

Experience needed:

1) 1 year of advanced SQL experience

2) 1 year of experience in any programming language, preferably PHP

3) Managing and reporting marketing or business data

Qualification needed:

1) An Engineer from an NIT/IIT

Additional preferences:

1) Candidates below 25 years

Why should you apply-

Marketing Technology is a great space for Engineers who love to innovate and Ecom players are arguably the best places to feel the immediate impact of your effort and innovation