PurpleRain - Digital Marketing Manager

Digital Marketing Executive/Manager

The Digital Marketing Executive oversees the digital marketing strategy for the company.

Duties of the Digital Marketing Executive:

- Devising strategies to drive online traffic to the company website.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns

- Utilising a range of techniques including paid search, SEO and PPC.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Managing the redesign of the company website.

- Improving the usability, design, content and conversion of the company website

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

- Strong oral and written communication skills - you will be a key liaison between multiple parties across functions

- Reporting: level the social media platforms available to review analytics and report out campaign effectiveness

- Monitor the company's brand externally in order to create and contribute to social conversations

- Collaborate with internal cross-functional teams to promote social media activity from other business units

Requirements of the role:

- 2 Years of Experience in a similar digital marketing role- preferably in the B2B technology industry

- Bachelor degree required.

- Experience managing PPC, SEO and Affiliate programmes.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in ecommerce, SEO, PPC, Email marketing, and social media.

- Preferred technical skills: social media platform experience (HootSuite, Radian6, WebTrends, Google Analytics or Facebook Insights), Salesforce, Marketo or Eloqua, Excel, PowerPoint and Adobe Creative Suite

- Strong organizational skills.

- Results-oriented, can-do attitude, owns the issue- no excuses, just results

- Team player by instinct. All about, - Yes, I can. How can I help-

- Able to work without direct supervision, and efficiently manage tasks and time

- Defines the problem and the proposed solution at the same time, with a logical, pragmatic approach to problem solving

What are we offering-

We are a young and energetic company with big plans to grow our team in Bangalore. We value the views and opinions of all our staff and have an inclusive and open working environment. As we are growing, there will be many opportunities for career progression and personal development. The working environment is casual, but the output is professional. We offer perks such as free drinks, team lunches and evenings out.

About Purplerain:

PurpleRain is a digital marketing agency with a strong heritage in search that builds Connected Brands. Connected brands are those that are emotionally and digitally connected to their customers. These connections increase customer loyalty and value, and improve acquisition.