PureCode AI - Manager - Email Marketing

About the job:

Position Overview:

PureCode AI is seeking an experienced and creative Email Marketing Manager to lead our email marketing efforts, with a focus on creating and optimizing drip campaigns that engage and convert users across their lifecycle. This role is perfect for someone who thrives in a data-driven environment, has a passion for designing impactful email experiences, and understands how to build and refine campaigns to maximize user engagement and retention.

About PureCode AI:

PureCode is a developer tool that enables engineers to use text to describe, generate, and customize software user interfaces - with plans to expand to entire projects. Our mission is to build an indispensable developer tool that empowers front-end engineers to build web software 100x faster.

Headquarters: Austin, TX, USA

Position Location: Bangalore, India (exclusively in-person work)

Key Responsibilities:

Campaign Creation and Management:

- Develop and execute drip campaigns for various user segments (e.g., trial users, paid users, and re-engagement audiences).

- Write compelling email content and design engaging email templates that align with our brand voice and aesthetic.

- Collaborate with cross-functional teams to ensure email campaigns support broader marketing and product goals.

Performance Tracking and Optimization:

- Closely monitor email performance metrics, including open rates, click-through rates (CTR), and conversion rates, to assess effectiveness.

- Conduct A/B testing for subject lines, email copy, CTAs, and design elements to continuously improve campaign performance.

- Analyze user behavior and campaign results to refine segmentation, targeting, and content strategies.

Tool and Platform Management:

- Build and manage email workflows and automations using MailerLite or similar email marketing platforms.

- Ensure all campaigns are executed on time and with precision, troubleshooting technical issues as needed.

Content Development and Strategy:

- Collaborate on the development of the email marketing calendar, ensuring alignment with product launches, promotions, and user engagement initiatives.

- Create personalized, user-centric content that enhances the customer experience and drives action.

Compliance and Best Practices:

- Ensure all email campaigns adhere to email marketing regulations (e.g., GDPR, CAN-SPAM).

- Stay updated on email marketing trends and best practices to keep campaigns fresh and effective.

Qualifications:

- 3-5 years of experience in email marketing, including content creation and campaign management.

- Proven track record of building and optimizing drip campaigns for user engagement and retention.

- Proficiency with MailerLite or similar email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).

- Strong ability to design and build visually appealing and responsive email templates.

- Expertise in analyzing email performance metrics and using data to drive improvements.

- Experience with A/B testing and campaign optimization.

- Excellent writing and communication skills with a knack for crafting compelling, action-oriented content.

- Highly organized, with the ability to manage multiple campaigns and deadlines simultaneously.

- Self-starter who thrives in a fast-paced, results-oriented environment.

- Bonus: Experience working in B2C SaaS or product-driven growth environments.