PumPumPum - Head - Marketing

Job Description:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Drive User growth through paid marketing

- Measuring and reporting on the performance of all digital marketing campaigns

Desired candidate:

- Ideal Candidate should have 3+ years of experience in creating and executing Performance Marketing which includes Digital marketing and a strong understanding of BTL, stints that showcase a superlative ability to stay ahead of the curve.

- Expertise in performance marketing & at least two subdomains and comfort with all other subdomains of marketing - Brand, creative & content, insights and analytics, consumer journey/exp management, events & activation, Lead gen/growth hacking, and communication.

- Comfort with Startup operating model and consumer tech will be a def plus, though not critical

- Well networked in the Marketing & Advertising ecosystem with the ability to get a disproportionate level of creativity for the company