Posted By
Posted in
Sales & Marketing
Job Code
989156
Position Summary & Key Objectives
- The Senior Associate Site Merchandising & Content for puma.com will manage visual content on the website and drive the improvement of the user experience through innovative storytelling.
- The right candidate for this role will blend an eye for visual details with a strong appreciation for structure and analytics. They will need to envision compelling and clear ways to tell Puma stories and be able to implement these with the toolset provided.
- Work cross-functionally with merchandising and marketing to plan global and regional product launches on puma.com
- Collaborate with the puma.com content team to develop and implement the content strategy
- Use Salesforce Commerce Cloud and other experience tools to set up and optimise content, sorting rules, recommendation rules, internal search, categorisation and more
- Manage and maintain category pages to ensure key products and stories are presented clearly to the consumer in order to drive conversion, sell-through, and full-price sales
- Analyse and understand consumer behaviours and trends to optimise the puma.com experience
- Work closely with internal and external stakeholders to understand, implement and test relevant best practices
Qualifications:
- A strong eye for detail, with a creative mindset
- A methodical approach to planning and execution of tasks
- An appreciation for data-driven decision making, and an ability to source and analyse data
- Excellent written and verbal communication skills
- Ability to collaborate across teams and strong interpersonal skills
- 3+ years' experience in eCommerce content management or marketing
- Able to manage own workload and independently hit deadlines
- An affinity to sports and fashion and ability to spot trends
- Competency using Excel and Powerpoint
- Experience using a Content Management System (CMS) is a plus
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Posted By
Posted in
Sales & Marketing
Job Code
989156