Puma - Marketing Manager - eCommerce - IIM/XLRI/FMS/ISB/MDI

POSITION TITLE: Marketing Manager- E Comm

BASIC FUNCTION: The Marketing Manager for E Comm will be responsible for complete analytics and take measures based on analytics which should drive sales for Puma.com and E Commerce.

Responsibility will include strategy formulation to increase traffic through various marketing initiatives, in particular digital marketing and maintain profitability for the Channel through higher sales generation thereafter

ORGANIZATIONAL RELATIONSHIPS:

The role reports to the Business Head - E Commerce

RESPONSIBILITIES

- Develop strategies and campaigns to drive online traffic to the company's website and social media

- Create new keyword search terms and track on-site and offline conversion performance via Google Analytics and other tools

- Improve website's content, propose ideas for increasing website sales, increase traffic to website and ROI

- Create landing pages, add tracking, analyse ROI/conversion, and adjust marketing messaging based on analytics

- Track customer acquisition and improve conversion rates.

- Supervise search engine marketing campaigns, track results, analyse statistics and keep an eye out for new online marketing opportunities.

- Develop and implement general online marketing strategies for the products which lead to increase in sales.

- Ensure timely/accurate performance analysis and reporting of Internet marketing initiatives.

KNOWLEDGE AND SKILLS & ABILITY REQUIREMENTS

- Strong knowledge in search engine marketing, SEO, keyword research, competitor analysis, analytics, market research

- Experience in ROI tracking

- Email marketing knowledge (including coding for email)

- Must have exceptional organizational skills and the ability to manage the success of multiple projects concurrently.

- Excellent verbal and written communication skills, as well as project and time management skills

- Experience managing affiliate programs, e-commerce, social media, and email marketing

- Experience with Google Analytics, AdWords, Webmasters, Merchant Account, HootSuite, MailChimp

- High comfort level with excel and the ability to use analytical thinking and tools to guide marketing tactics

- Highly-energized and creative thinker

QUALIFICATIONS/EXPERIENCE:

- A degree in engineering and an MBA, MUST be from a TIER-A Institute

- A minimum of 3-5 years of relevant experience