Essential requirement: Agency talent, Institutional/High Sensitivity client roster
Responsibilities
- Develop a public relations strategy, complete with goals and budget
- Craft and secure brand stories, across a range of platforms, to promote company presence and improve engagement
- Create & action (when needed) a crisis management strategy
- Create, edit and update promotional material such as brochures, flyers etc.
- Develop talking points for management and employees, as required
- Build and maintain relationships with a wide array of media personnel
- Seek opportunities for sponsorship and advertising
- Prepare a periodic report with recommendations and trends for management
- Online Reputation management, Offline PR events
Requirements :
- 6-8 years of prior experience working in PR
- Bachelor's/Master's degree in a relevant field preferred
- Consistent track record of developing and implementing successful campaigns
- Tech-savvy with a strong online presence on one or more social networks
- Excellent written and verbal communication skills
- Experience in handling media relations
- Crisis Communication/Reputation Management experience helpful - not essential
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