Public Relations Resource - Media

- Meticulous planning and execution of a PR event.

- Developing a robust PR events calendar that is in sync with brand requirements and is aligned to the overall strategy.

- Work closely with business team to drive initiatives related to a PR event (e.g. Press meet for season opening, and other Networking engagements for the brand.)

- Collaborate with right partners for the Brand for accentuating Brand strengths.

- Maintain and monitor ROI of all PR spends and work on enhancing the same.