Public Relations Manager - B2B Segment - Research Business

Public Relations Manager - B2B Research

Do you have media and influencer relations which matter the most for company, then read on :

- Our client is a tech-led survey and research specialist company, recently acquired by a global data-collection business group.

- The company uses advanced data science methodology, insightful input by target audience, and machine learning algorithms to produce profound insight catering to the market research industry. Sample management, online survey programming, CATI data collection, data analytics, custom reporting, and dashboarding are the end-to-end solutions provided by the company.

- The leadership team at the helm of the company has years of experience in data analytics and are dedicated to providing maximum ROI to the clients. Innovation, excellence, and creativity are the core values ensuring the companys success.

- As Public Relations Manager, you will lead brand outreach initiatives using online and offline channels. Your commitment to research and engagement would help the company reach beyond horizons. We are looking for an enthusiastic person who will define the voice of the company.

What you will do :

- Owning the media and influencer outreach initiatives in USA and Europe

- Planning and managing the complete PR program, messaging strategy, and pitch content (deck, brochures, emails and media kit etc.)

- Developing and executing a scalable influencer outreach program to onboard an array of bloggers, product reviewers, and industry consultants for favorable brand mentions

- Creating content and campaigns around industry events and conferences including award applications, customer success stories, and online conversations

- Building and managing key relationships with a wide range of local and national media contacts, including key reporters, editors, and industry analysts

- Monitoring the companys brand perception. Measuring of outreach efforts and campaign deliverables, and apply learnings to optimize PR strategy

Required Candidate profile :

What you need to have :

- UG : Any specialization; Mass Communications major preferred

- 5+ years of Media Relations or mass communications experience

- Should be a team player who can make it happen in a fast-paced environment

- Should be able to think globally and understand local cultural practices of USA

- Excellent writing skills

- PR program experience in USA is a plus

Experience : 5 to 9 years

Annual CTC : Rupees 12,00,000 to 15,00,000