Public Relations/Content & Marketing Role - BFSI Sector

Job Location : Worli

Skills required and responsibilities :

- Develop and execute Public relation strategies to promote our company and its products/services

- Write and edit product and press releases, media pitches, and other Public Relations materials

- Build and maintain relationships with media outlets, journalists, and influencers

- Conduct research to identify media opportunities and stay updated on industry trends

- Create engaging and informative content for our website, blog, and social media channels

- Collaborate with cross-functional teams to ensure consistent messaging and brand voice

- Optimize content for SEO(Search engine optimization) to increase organic traffic and improve search rankings

- Monitor and analyze Public relations and content performance metrics to identify areas for improvement

- Stay up-to-date with industry news and developments to generate fresh and relevant content ideas

Job requirement/Skills:

- Bachelor's degree in Communications, Journalism, Public Relations, or a related field

- Proven experience in Public Relations and content writing, preferably in a similar industry

- Exceptional writing and editing skills with a keen eye for detail

- Strong understanding of Public relations strategies and tactics

- Familiarity with SEO(Search engine optimization) best practices and content optimization techniques

- Proficiency in using Public Relations tools and platforms

- Excellent communication and interpersonal skills

- Ability to work independently and meet deadlines

- Creative mindset with the ability to think outside the box

- Preferred experience in BFSI ( banking, financial services, and insurance) Sector