Prudential - Analyst - Web Analytics

Job Title : Analyst

Reports to : Deputy Manager/Manager

Scope of Role :

Group Head Office, Prudential UK, Prudential Corporation Asia, M&G, JNL

Key departments / areas of responsibility :

- Analytics

Job Dimensions :

Financial :

The role has no financial responsibilities.

Non Financial :

This role will be an Individual contributor and will work under a Deputy Manager / Manager

Overall Job Purpose :

The ideal candidate will have strong digital analytics experience, and previous jobs as a Web Analytics professional or equivalent, and will be proven at making site improvements in conversion, acquisition and retention metrics using online analysis tools.

- 2 plus years of overall experience preferably with ecommerce and/or insurance/media/PR based digital analytics experience is preferred with 2+ years of experience in Google Analytics/Site Catalyst/Webtrends

- Hands-on experience in working Google Tag Manager tool

- Good work experience in Javascript language

- Support the analytic needs of a business unit by analyzing web traffic using clickstream tools such as Google Analytics and Adobe Analytics.

- Exhibits high degree of pro-activeness in analyzing customer behavior using available data to influence changes on the website.

- Experience in dashboard creation from Digital data using GA/Site Catalyst etc in combination with Qlikview/Tableu

- Excellent communication skills is must.

The ideal candidate will have the opportunity to establish himself/herself as the face of digital analytics across Prudential.

Delivery:

- Typical deliverables would be

- Troubleshooting client's analytics implementation by working on Google Tag Manager

- Creating custom JavaScript codes to address client's tagging requirements

- Weekly, monthly reports (excel, BI tools, clickstream analytics)

- Website behavior and customer experience analysis.

- Data consolidation and validation.

- Coordinating tags, tracking parameter implementations.

- Documentation relating to existing processes and suggestion / presentations for improving those processes.

- Providing on-going quality assurance and testing around the reliability of online analytics data

- Responsibility and Attention to Detail - Take responsibility for delivery of precise and accurate analyses, models, dashboards and reports to tight timescales and work to resolve problems when they occur

- Providing tracking recommendations for analytics

Skills required:

Technical :

- Good years of experience working on JavaScript language

- Extensive experience and knowledge of Google Analytics & Google Tag Manager.

- Advanced level MS Excel knowledge is must

- A knowledge of technical aspects of web analytics and the surrounded technology (search, affiliate, email, social, display, cookies, HTML, JavaScript, sessions)

- Exposure to (Good to have)

- eCommerce strategies and sales activity planning.

- Digital marketing strategies- SEO/SEM/PR/Social/Affiliate/Adwords

- Digital marketing tools: Moz, spyfu etc.

Team / Leadership skills :

- Clear communicator with excellent interpersonal skills, and confident presenting recommendations to senior stakeholders

- Ability to summarise and effectively present complex analytical insights, observations and recommendations to an audience using business language

- Works effectively both independently and as a member of a cross functional team.

- Contribute to improvements in processes (technical or business) used by analysts.

- Drives focused decisions within specific areas and is a key contributor to decisions beyond specific scope of role.

- Ability to identify key needs or gaps and provide leadership to close those gaps.

- Resolves disagreements and conflicts constructively, knows when to involve others.

- Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus.

- Identifies and communicates specific personal growth goals for self.

Key Interfaces :

Internal :

- Manager, Sr. Managers Analytics leadership, KS leadership

- Local Business Unit leaders for UK, US and Asian geographies

External :

Prudential business owners