Provakil - Marketing Copywriter

Marketing Copywriter

Company :

- Provakil is a new-age legal operations management suite for enterprises. Provakil provides an integrated SaaS platform for legal teams to manage all aspects of legal operations including litigation, contracts, compliances, and intellectual property with customized workflows and analytics.

- We provide automatic data updates from 8000+ courts, trademark and patent registries, and other sources of public legal data. The platform is equipped with advanced ML/AI capabilities for intelligent document review, IP watch & search, case law research, and other use cases. Provakil is trusted by over 100 companies and 50 law firms to manage different aspects of their legal operations.

What we are looking for :

- The Content Writer is responsible for writing a wide variety of articles and other marketing materials that drive awareness, reputation, credibility, inbound traffic, sales enablement, and demand creation.

- The Writer will provide copywriting for marketing communications. A member of the Content Marketing team and an exceptional writer, the Writer uses creative briefs and content templates effectively and follows brand, editorial, style, and other content guidelines and governance processes.

- Projects include planning, executing, maintaining and evolving website copy, content for sales collaterals, case studies, customer stories & interviews, liaising with subject matter experts to create domain-specific content; managing project workflow; writing, editing, reviewing, proofing, and publishing content.

Roles & Responsibilities :

- Develop and execute a content plan for positioning the company as a market leader in the space.

- Create extensive sales & marketing related content and instruments, such as, website copy, brochures, presentations, flyers, email campaigns etc.

- Create a deep understanding of the subject and domain (Contracts & Dispute Resolution).

- Be able to cater and create content specific to different geographies, such as, India, US & UK/EU.

- Use SEO best practices to generate traffic to our site

- Blend effectiveness and creativity in order to create best-in-class content that incites engagement and grows our audiences.

- Deliver various content types from marketing emails, outbound emails, blogs, product pages, and more while leveraging the expertise of others within the organization.

- Responsible for Planning, Execution & Assessment of content. Complete ownership of the content org within the company.

- Work with product team and subject matter experts to collect information needed to write content and develop the content roadmap.

How you fit in :

- Degree/Qualifications in a writing-intensive field or a related field, and/or significant work experience creating and editing content - with a portfolio to demonstrate it.

- Understanding of the legal space is an added advantage. Prior work experience and/or degree in law will be preferred.

- Should be able to define buyer personas and create tailored content for individual personas

- Minimum of 3 years of experience of having worked with a B2B SaaS platform. You have written content for B2B SaaS companies previously.

- A love of analytics and a consistent record of analyzing campaign performance and identifying significant insights to achieve your metrics

- Deep understanding of the user journey and customer funnel

- Experience using multiple documentation tools to write, format, manage and publish high-quality content.

- Experience collaborating with and influencing executive management

- An editorial mindset

- Experience and desire for working in a start-up environment

Preferred Skills :

- Creative Writing

- Market Research

- Content Marketing

- Content Strategy

- Advanced SEO Understanding

- Other Personal Characteristics

- Good written and verbal communication skills.

- Positive team player who takes responsibility for results.

- Creative thinking, Critical reading, thinking skills.

- Extremely detail-oriented and process driven

- Leadership qualities (thought leadership)

- Combination of both excellent technical and management skills.

- Thrives in a problem-solving environment.

- Ability to learn and adapt to new apps and technologies

Why join us? Fast Growing We are a fast-growing organization with a 300% Y-o-Y growth in customers and revenue. We believe in setting the expectations really high and stretching ourselves to deliver on it!

- Scale If you like to solve problems of scale, the legal industry has tremendous volumes of data to work with. We are building a unique data-driven solution to simplify legal operations for large enterprises. Our systems currently process over 12.5k transactions every minute, a metric that will multiply as we scale to new geographies.

- Team We are a team with a strong background and believe in working hard to build a reputation. The founding team consists of engineers from IIT and a lawyer with a practice in the Supreme Court. Our App store rating is 4.6 and our customers can't stop talking about us!

- Awards & Recognitions World Justice Challenge Finalist at The Hague, The Netherlands, 2019 'Legal Tech Startup of the Year' at BW Legal awards 2K19 Industry Prize, Agami Prize in 2018 Selected among Top 3 companies at Westerwelle Foundation YFP Program 2020