Property Share - Lead - Performance Marketing

Key Responsibilities:

- End to end management of performance marketing activity across all online channels.

- Lead and develop a world-class team of performance marketing specialists across channels - Paid Search, Paid Social, Display, Programmatic, Native, Affiliate, and Partnerships.

- Introduce & implement the best practices for Performance & Digital marketing campaigns.

- Liaise with external agencies and internal team to manage all lead generation campaigns across digital platforms (Google adwords, social media, programmatic DSPs, affiliates, etc.)

- Manage the budget, optimize the campaigns & deliver on monthly lead generation targets

- Determine, set, and track KPIs, growth metrics as well as the OKRs for the performance marketing team

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) regularly

- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

- Work closely with the wider marketing team to optimise audience strategies.

- Identify new online marketing opportunities through market and competitor benchmarking.

- Create and execute a strong performance marketing strategy & execution plan

- Work closely with the management to share funnel conversion improvement ideas, feedback & present results.

Qualifications:

- Open (preferably engineering graduates from top institutes).

- 5 - 7 years of experience managing lead generation campaigns across digital platforms (Google adwords, social media, programmatic DSPs, affiliates, etc.).

- Expert-level knowledge of all digital marketing channels like Googke Adwords, FB Business Manager, DV360, etc. and data platforms like Google Analytics

- Strong academic pedigree throughout school, college and post-graduation.

- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)

- Passion for Digital marketing, strong ownership attitude and ability to quickly grasp complex situations.

- Experience working on a Performance Media (SEM and Social) strategy

- Strong work ethic with high levels of professionalism and integrity.

- Ability to work in a fast-paced entrepreneurial environment with excellent communication skills.

- Industry - Preferably from an agency setup, leading a performance marketing team. Candidates from IIT / Technical qualifications is an ideal candidate.