Posted By
Jessy J
HR Manager - Recruitment & Operations at Property Share Online Platform Limited
Last Login: 26 August 2024
Posted in
Sales & Marketing
Job Code
1227478
Key Responsibilities:
- End to end management of performance marketing activity across all online channels.
- Lead and develop a world-class team of performance marketing specialists across channels - Paid Search, Paid Social, Display, Programmatic, Native, Affiliate, and Partnerships.
- Introduce & implement the best practices for Performance & Digital marketing campaigns.
- Liaise with external agencies and internal team to manage all lead generation campaigns across digital platforms (Google adwords, social media, programmatic DSPs, affiliates, etc.)
- Manage the budget, optimize the campaigns & deliver on monthly lead generation targets
- Determine, set, and track KPIs, growth metrics as well as the OKRs for the performance marketing team
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) regularly
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
- Work closely with the wider marketing team to optimise audience strategies.
- Identify new online marketing opportunities through market and competitor benchmarking.
- Create and execute a strong performance marketing strategy & execution plan
- Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
Qualifications:
- Open (preferably engineering graduates from top institutes).
- 5 - 7 years of experience managing lead generation campaigns across digital platforms (Google adwords, social media, programmatic DSPs, affiliates, etc.).
- Expert-level knowledge of all digital marketing channels like Googke Adwords, FB Business Manager, DV360, etc. and data platforms like Google Analytics
- Strong academic pedigree throughout school, college and post-graduation.
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Passion for Digital marketing, strong ownership attitude and ability to quickly grasp complex situations.
- Experience working on a Performance Media (SEM and Social) strategy
- Strong work ethic with high levels of professionalism and integrity.
- Ability to work in a fast-paced entrepreneurial environment with excellent communication skills.
- Industry - Preferably from an agency setup, leading a performance marketing team. Candidates from IIT / Technical qualifications is an ideal candidate.
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Posted By
Jessy J
HR Manager - Recruitment & Operations at Property Share Online Platform Limited
Last Login: 26 August 2024
Posted in
Sales & Marketing
Job Code
1227478