PropTiger - Deputy Manger - Performance Marketing

PropTiger - Deputy Manger - Performance Marketing - (google & meta)

Work with Product to drive user Engagement and Conversion Rate. Ideate and execute product Hooks and Popups on both Web and App platforms

- Work in tandem with Business and Sales Team to understand requirements and align budgets accordingly

- Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI against key metrics (Traffic, Lead, Conversion)

- Closely work with Marketing Tech Team and drive automated solutions / systems for better optimization

- Manage both Paid and Organic Traffic

- Manage internal, agency and external relationships to run campaigns across a wide array of networks and mediums

- Analyze data to monitor revenue performance and uncover areas for improvement

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level

- Experience in the digital space and a working knowledge of SEO will be an added advantage.

- High on energy and able to juggle between multiple projects and deliver high quality output within timelines.

- Someone looking to work in a fast-paced, performance driven culture.

Apply if you have...

- B.Tech/ MBA (will be an added advantage) with 5+ years' experience of direct marketing work experience.

- Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data, and solving problems)

- Proven experience in traffic generation, managing online advertising and search on

behalf of an internet business in B2C space. The candidate must be very commercially aware, having owned marketing budgets and revenue goals of significant scale

- Deep knowledge of the Facebook and Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords

- Must be highly analytical, with a sound grasp of performance optimization strategies

- Knowledge of SQL and Python is an added advantage

- Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs.

- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucial.