Prop Solution - General Manager - Digital Marketing

Job Description:

- Plan and execute all digital marketing, including SEO/SEM (PPC, Discovery Ads), social media (META), Email, SMS

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Manage, review, and perform daily account responsibilities associated with Google Ads

- Solid knowledge of website analytics tools (e. g. , Google Analytics)

- Brainstorm new and creative growth strategies

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement