Project/Implementation Manager - Media & Entertainment Sector

Role Overview:

The Project/Implementation Manager will be responsible for managing and executing media campaigns, coordinating with various teams, and ensuring successful project delivery in the Media & Entertainment sector.

Key Responsibilities:

- Construct client proposals with measurement metrics and optimize as needed.

- Liaise with broadcast partners for rate procurement.

- Collaborate with the creative team for demos and mockups.

- Coordinate with operations to manage FPC changes, inventory, and campaign executions.

- Work with the inventory team to meet specific client requirements.

- Ensure timely implementation of brand lift studies with the research team.

- Organize pre and post-campaign evaluations with the media measurement team.

- Assist in creating strategic presentations for client pitches.

Must-Have Qualifications:

- 2-4 years of experience in TV planning or broadcasting strategy.

- Experience in the Indian Media & Entertainment sector.

- Core understanding of FMCG/CPG advertising spends and strategy.

- Knowledge of TV metrics like Reach, GRPs, and software such as YUMI/ BARC.

- Strong project planning and management skills.

- Proficiency in MS Excel and excellent verbal and written communication skills.

Educational Qualification:

MBA preferred