Project Head - Retail Sales & Marketing - B2C Segment

JOB DESCRIPTION:

- Carrying out relevant research and preparing Business Plans for B2C segment

- Designing & executing pilot plans

- Scaling up pilot plan to National Level

- Building Sales Team & Distribution Channels

- Overall Brand Development including packaging & collaterals

- Product Marketing

- Analysing sales figures and forecasting future sales

- Analysing and interpreting trends to facilitate planning

- Responding to customer complaints and comments

- Organizing special promotions, displays and events

- Updating colleagues on business performance, new initiatives and other pertinent issues

- Touring the sales floor regularly, talking to colleagues and customers and identifying or resolving urgent issues

- Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what local competitors are doing

- Initiating changes to improve the business