Project Digital Marketing - Internet/eCommerce

Designation: Project Digital marketing

Key terms:

Global Analytics, SAS, MySQL, ROI Measurement, SCM Analytics, Consumer Analytics, Marketing Analytics, B2C, B2B, Alliances, Affiliates, Digital marketing, CRM, SEM, SEO, PPC, Google, Adwords, Search Marketing, Performance Marketing, Social Media Marketing

Responsibilities:

- The person will be responsible for Analytics, Digital Marketing and Marketing Alliances across client's eCommerce in India.

- Spearhead the analytics delivery for consumer analytics, marketing analytics for eCommerce and global projects. Usage of SAS, My SQL and other analytical tools is a must.

Measure the global ROI and PnL using the analytical approach across the entire value chain

- across revenue channels namely alliances/ marketplaces, own ecommerce portal, affiliates

- backend capabilities and infrastructure including warehousing & inventory management, logistics

- marketing campaigns & their ROI measurement

Integrate and map the requirements from business teams with the internal capabilities and work on short term and long term business projections.

- Develop new avenues for top line growth via alliances, affiliates across India and neighboring geographies.

- Be the face of the company with eCommerce alliances and assess opportunity areas for improving the backend distribution channels, supply chain, analytics and rightfully provide insight & leads for digital marketing spends across vehicles.

- Coordinate with the internal eCommerce team across verticals and work towards continuous process improvements and drive excellent end user satisfaction for products.

- Responsible for presenting the analytical purview of PnL growth prospects/ targets from time to time to the Business Head/ leadership and working towards the realization and achieving these targets.

- Introduce innovation driven projects and execute them from time to time.

- Actively participate in the development phase of the global eCommerce project at Welspun. And hence forth, participate in the continuous improvement process of the project.

Salary: 10,00,000 - 15,00,000 P.A. other

Industry: Internet / eCommerce

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Role Category: Online/Digital Marketing

Role: Search Engine Marketing/SEM Specialist