Program Manager - Marketing - Chemicals/FMCG/Healthcare/Pharma

About:This multinational company delivers complete scientific solutions, helping customers achieve superior outcomes in their labs, clinics, business and the world they seek to improve.

It focuses its products and services on six markets: food, environmental and forensics, pharmaceutical, diagnostics, chemical and energy, and research.

JD :

- The Marketing Program Manager (MPM) plans, designs and executes all marketing activities for the assigned segment programs and all GPSD, MSD instrument product lines for India.

- In this position you effectively design the regional India marketing programs and execute the global assigned marketing strategy. You will develop the business case to select the appropriate program tactics and report the success of your programs to the India& global organization. Together with the global MPM team, regional Marcom team & WW product management, you govern all outbound aspects of India new product launches and manage the product portfolio-mix though the entire product life-cycle including up- and cross-sell opportunities with other businesses.

- On the business development side you own the overall market sensing for the assigned market segments within India (Food & Environmental). The MPM also develops and shares business intelligence & insight to drive sales channel behavior & Funnel in close collaboration with the India GPSD & MSD Business Managers

PRINCIPAL RESPONSIBILITIES

- Designs effective regional India marketing programs and executes the global assigned marketing strategy

- Measures and evaluates impacts of owned marketing programs. Implements corrective actions to ensure delivery of targeted results & objectives.

- Works closely with the India Marcom teams to execute programs and track assigned spend.

- Works closely with the India Marcom team to develop program metrics & effective tactics mix. Collaborate for all CRM related aspects of sales & marketing integration.

- Works with the respective Sales channels to monitor & analyze competitive information and customer data to facilitate effective program development and drive activities to drive higher volume and quality of funnel.

- Serves together with the sales managers as single point of contact for the India sales channels for WW Business Unit requests and reciprocally provides the field perspective to the WW Business Unit.

The India MPM reports to the India Marketing Manager

Qualifications:

- University education degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree

- Intimate knowledge of the Analytical Instrumentation markets in India.

- Minimum 5 years of demonstrated results in a marketing role or equivalent role

- Proven track record in business development, marketing program design or similar.

- Demonstrated skills in teamwork, results-orientation and strong persistence to reach goals that align with strategic objective

- Effective project management and organizational skills

- Ability to work collaboratively cross-organizationally, cross-functionally and within a global matrix environment

- Proven ability to understand the needs and buying influences of a scientific target audience

- Excellent English communication skills (written / oral). Ability to collaborate equally effective throughout all hierarchical levels

- Willingness for travel for ~ 25% of the time.

- Ability to deal with high pressure, visibility and workload; Willingness to prioritize tasks and take quick decisions.