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Piyush Mahendru

MD at Employers4Employees

Last Login: 10 November 2024

Job Views:  
237
Applications:  57
Recruiter Actions:  40

Job Code

1046465

Product Marketing Specialist - Internet/eCommerce

3 - 6 Years.Mumbai/Bangalore
Posted 2 years ago
Posted 2 years ago

Product Marketing Specialist


Roles & Responsibilities :


Go-to-market Strategy


- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Product Adoption & Growth :

- Onboarding Customers

- User Engagement Strategy & Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

Team Building & Management :

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees & train new joinees

Monetisation :

- Drive monetisation strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

Requirements :

- 3-6 years of experience in designing the product marketing strategies which includes GTM, User engagement, retention and acquisition. Someone who has worked on Paid media and is good with analytics skills.

- B2C Experience is mandatory (Startups/Tech Based firms/Ecommerce/Online/Internet)

- B2B AdTech Candidates can apply

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Posted By

user_img

Piyush Mahendru

MD at Employers4Employees

Last Login: 10 November 2024

Job Views:  
237
Applications:  57
Recruiter Actions:  40

Job Code

1046465

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