Product Marketing Role - Web3

As the founding member of the Business team, you will primarily focus on marketing.

Since it is still early days in Web3, strong marketing is crucial in establishing yourself as a key player in the ecosystem. We are seeking a candidate who can effectively turbocharge our efforts around product marketing (positioning, how-to-guides, key use cases), content marketing across social media and blogs, presence at key conferences, and develop compelling case studies with marquee partners, and increase coverage in top Web3 media outlets.

We expect the ideal candidate to excel in some areas and have the right mindset to learn other skills on the job with help from the founders.Although there is a lack of defined playbooks for B2B SaaS + Web3 + Martech, the role is challenging. However, if you are a motivated individual who is eager to learn and build out the business function at a breakout early-stage startup, then apply here.

Key Responsibilities

Content marketing for the company across weekly newsletters, websites, social media, blogs, docs, Discord community, and in-product experiences

Product marketing to help define clear positioning for the product, how-to-guides, and webinars

- Work with strategic partners to publish and amplify key case studies

- Source and establish partnerships to perform joint marketing initiatives with other Web3 projects

- Increase our presence at key Web3 conferences by setting up side events, speaker chats, or booths

- Evangelize our brand in key Web3 media outlets like podcasts, newsletters, and publications

- Help certain strategic clients build up their marketing campaigns on our platform

- Define a compelling inbound lead gen strategy for our product given the opportunity to compete with existing products in the market

Must-have

- 1-2 years of experience running product marketing in technology OR a strong academic background in marketing

- Exceptional communication skills, both written and oral, with a strategic lens to understand the user and message to land

- Demonstrated ability to leverage data for measuring success and iterating on marketing initiatives

- Past experience building and establishing strong relationships with partners for running joint marketing initiatives

- Growth mindset to learn new skills quickly and make progress in ambiguity

Great to have

- Past experience working in B2B marketing

- Past experience growing a successful Web3 project

- Built out a strong brand as an individual creator

User growth in Web3 is broken. The Web2 tools & playbooks don't work. dApps struggle to acquire high-quality users and retain them meaningfully. Users don't have a trusted way to discover and engage with dApps without getting scammed.We are fixing this by building a decentralized engagement network that will allow private, rich, and trusted engagement between people and dApps. We've already driven success with a number of Web3 dApps (paid customers!) like Decentral Games, Ethermon, Hologram Labs, and others.We're backed by some of the best investors and angels in the Valley. The founding team has more than a decade of experience building & scaling products at Instagram, WhatsApp, Facebook, and Twitter.Why work with us?

Accelerated personal growth - As a founding team member, you will constantly be exposed to new & exciting problems, leading to an accelerated growth trajectory.

Front row seats in an early-stage Web3 startup - If you want to start your own company one day, this is a great opportunity to see up-front how the pudding is made.

Competitive compensation and benefits - We offer a competitive salary of $75K-$100K USD

Types of people we're looking for:

Builders - We are looking for people who get joy out of ideating, experimenting, and shipping ideas directly to customers. We need people who can move with urgency and ship things quickly.

Owners - We want people who take pride in the craft and strive to continually improve the product by integrating customer feedback and leveraging their own intuition.

Growth mindset - We want people who enjoy facing and overcoming new challenges and believe that they can figure out new things by getting the right help and putting in the effort.