Product Marketing Role - Software Product Firm

JOB DESCRIPTION: Product Marketing

Requirements :

- Overall experience of 4 to 6 years

- Close to 3-4 years of experience in product marketing and management for below given domains

Enterprise Content Management (ECM)

Business Process Management (BPM)

Low code application Development

- Self-starter, with ability to research, learn, and adapt

- Excellent interpersonal skills to interact with Engineering team, Center of Excellence Team, Pre-Sales team, and Analysts

- Excellent written and verbal communication skills with prior experience in writing content and making marketing collaterals

Roles and Responsibilities

Product marketing - Positioning

- Market Direction (Study business space and gauge the market direction in terms of opportunities and risk areas)

- Competition Analysis (How Targeted competition are performing in market geography, verticals, and what direction they are taking)

- Product Business Performance (product market share overall, geography &vertical)

- Market Sizing, Segmentation, Customer Profiling

Key Value Proposition

Product marketing - GTM enablement

- Bring product thought leadership in form of content like eBooks, whitepapers, blogs etc.

- Engage in promotional activities like marketing campaigns, webinar, events etc.

- Create product marketing materials - website, brochures, presentations

Analyst Engagement

- Engage with Analysts and positions products favorably in reports

- Determines suitable demo scenarios to be demonstrated to analysts or customers

- Keep the Analyst engaged regarding the new updates.

Sales Enablement

- Battlecards and Competitive Analysis

- Create content, case studies and marketing collateral to support pre-sales and sales teams for evangelization to Industry Analysts and CIOs. Drive proof of concept and demo development

- Supports Sales and Pre-Sales with RFIs and RFPs

Reporting to: GM Product Management & Marketing

Location: New Delhi

Qualification : B.Tech + MBA (Marketing) and overall percentage 60% above