Product Marketing Role - Software

Product Marketing || MNC Company

We have:

- An innovative, market-leading enterprise solution with a growing customer base

- An exciting, nurturing culture that rewards employees who have a determined attitude of getting things done and solved

- Clear goals with an opportunity to learn new things and explore a variety of avenues around product marketing

- Smart, well-connected global teams that work like a family with the sole aim to delight customers

- An open-minded approach to continuous improvement of people, product, and processes

- Top Vendor in Project Time Tracking and Workforce Management

You have:

- 15+ years' experience in software product marketing background preferably B2B applications in the cloud with proven leadership experience

- Should have managed, built, and enabled a team of Product Marketing professionals in a B2B environment

- Very strong understanding and skills on how to communicate using web mediums like websites, videos, email newsletters, webinars, blogs, etc.

- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and executive team

- Very strong written communication and presentation skills

- Analytical and inquisitive nature, with excellent attention to detail

- Bachelor's in tech with an MBA is desirable

What you'll do:

- Manage go-to-market strategies - owning and executing product marketing for Project Time Tracking products by developing the product positioning and messaging; also working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition

- Accountable to guide the team and cross functional teams to successfully develop and launch the products

- Collaborate with the team for various product marketing initiatives inclusive of consumer case studies, product videos and website content

- Responsible for reviewing, refining, and making recommendations on analyses conducted by the team

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products. Helps sales teams through the sales cycle with relevant messaging and tools.

- Marketing programs - lead a team of vertical marketing managers to develop various email, webinar and other online marketing programs for their various campaigns

- Product launch - work with the product management team in product launch planning and manage the cross-functional implementation of the plan

- Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Collateral creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of Replicon's products and solutions to customers, prospects, and the sales team

- Build and lead customer marketing programs. Engage in on-going dialog with customers.

- Track business performance. Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience

- Responsible for the selection, development, performance management and continuous recalibration of the team