Product Marketing Role - IT Hardware

B2B Marketing Strategy Definition

- Detailed Marketing Plans, Marketing Calendar, Budgets and Clearly Defined expected outcomes. Maximising Marketing ROI.

- Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials coordinating and socializing with content, creative, sales and broader organization

- Perform industry and competitive analysis to inform the sales process and help in positioning and messaging

- Perform ongoing tracking and reporting on B2B marketing initiatives

- Develop and execute B2B marketing plans that may include SEO, SEM, PPC, email campaigns, Influencer marketing, participation in industry conferences and events, webinars, and website updates

- Masters Degree and 8+ years marketing experience required; a compulsory minimum of 2 years of experience directly managing B2B Marketing programs with proven ability to deliver consistently strong measurable results