Product Marketing Role - Digital Communication & Design

Job Summary:

We are looking for a dynamic and creative Product Manager - Digital Communication & Design to lead our digital communication strategies, oversee graphic design initiatives, and manage landing page creation. The ideal candidate will have expertise in digital marketing, user engagement, and an in-depth understanding of Google Analytics to drive data-backed decisions.

Key Responsibilities:

Digital Communication & Marketing:

- Develop and execute digital communication strategies aligned with brand objectives.

- Oversee email marketing campaigns, social media presence, and digital PR.

- Ensure brand consistency across all digital platforms.

Graphic Design & Content Creation:

- Lead graphic design initiatives for digital campaigns, including social media visuals, email banners, infographics, and promotional assets.

- Collaborate with the design team to produce high-quality creatives for digital ads and web content.

Landing Page & Web Experience Optimization:

- Design, develop, and optimize landing pages to improve user engagement and conversion rates.

- Work with UI/UX teams to ensure an intuitive user experience across digital touchpoints.

Analytics & Performance Monitoring:

- Utilize Google Analytics and other data tools to track website traffic, user behavior, and conversion metrics.

- Generate insights and recommend improvements to optimize marketing campaigns and digital assets.

- Conduct A/B testing to enhance digital performance.

Collaboration & Stakeholder Management:

- Work closely with marketing, development, and design teams to ensure smooth execution of digital projects.

- Communicate effectively with stakeholders to align digital strategies with business goals.