Product Marketing Role - B2C - FMCG

- B2C digital & product marketing experience is a must

- Develop product marketing strategies (pricing, advertising, product launching)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

- Responsible for corporate communication

- Experience in market analysis

- Product branding

- Work closely with product development team to determine the most profitable course for each existing and new product

- Focus on implementing programs that consistently generate new, high quality leads

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, WebTrends)

- Excellent communication skills

- Keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills