Product Marketing Role - B2B/Commercial - IT Product/Office Automation

Product Marketing Management :- Overview of all Marketing activities, play a central role of managing the overall marketing program through various distributed functional teams:

GTM : Plan the launches of net-new B2B Commercial products and releases of existing products, and manage the cross-functional implementation of the plan.

Planning and Organizing : Write detailed plans for new product launches and manage implementation of launch plans

Callout Ideation : Translate technical details into benefits for the user

Creatives & POSM : Oversee the ideation, design & production of all sales materials, including presentations, blog posts, advertisements and social media posts

Competitor Awareness :- Should have good product knowledge & understand competitor strategies.

Customer Management :-Primary Research and analysis and understand the customer need.

Performance Analysis : Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary

Qualification :- MBA- Marketing or any graduate with the relevant experience.

Experience :- Minimum 5 years of experience as a Product Marketing Manager / Brand Manager in a commercial or B2B consumer electronics or IT hardware products

Product Knowledge :- Good and brief knowledge of IT products (Passion for Technology Terams , Innovations & Upcoming Gadgets)

Digital Media Knowledge :- Certified Knowledge about LinkedIn, Google (Adwords/Youtube), Facebook & Affiliate Advertising

Proven history of creating effective marketing programs

Large-scale event management experience a plus