Product Marketing Mgr - B2B/Go-To Market

Product Marketing Manager/Sr. Manager - B2B & Go-To Marketing

Designation: Manager / Sr Manager - Nucleus Software

Reporting to: VP – Marketing

Job Responsibilities:

- Strong exp in B2B Marketing & Go-To Marketing, BFSI /banking software product will be highly preferred.

- Product Marketing

MARKETING PLAN

- Draft the marketing plan by Understand and translate brand/product strategy into proper marketing strategy for product promotion.

- Develop BTL planning based on overarching brand strategy, Shopper insights, etc

- Ideation for developing marketing and promotional plans for different clients and products

- Execute the yearly marketing calendar as per the allotted budgets in order to achieve the contribution, market share, sales targets and profits for allocated products.

MARKET RESEARCH -

- Study competitor marketing and promotion strategies and pre-empt the same whenever possible.

- Analyse the opportunities for various product opportunities market gap with primary and secondary research

Go-to-market Strategy

PRODUCT GAP ANALYSIS-

- Identify and analyze requirements. Analyse the channel wise product and vertical trend.

- Pricing Analysis and competitive positioning of product portfolio

- NEW PRODUCT LAUNCH - Launch of new products in the pan India. Supports the sales team through go to market strategy, customer visits and BTL activities.

- DATA ANALYSIS- Analyse the product wise and vertical wise output of the sales in each location to initiate the strategies for each product.

- CUSTOMER ENGAGEMENT- Develop customer engagement programs for various verticals as per the target customers by extending the brand and product experience.

- Lead planning, execution and activation of key activation initiatives.

- Help secure new accounts & leverage existing contact

Customer Satisfaction

- Assessing and meeting customer expectations

- Build, develop and maintain relationship with customers

- Timely and effective communication with the customers

Team Work

- Actively participate in problem solving and decision making

- Cooperate and function well with team members in achieving group goals and objectives

- Inspire team members to achieve high standards of performance Competencies must.

- Strong strategic thinking with excellent analytical, interpersonal, operational and leadership skills.

- Management background – Minimum 4 yrs work experience , 7 yrs work ex for FinnOne

- Either Technological Product Mgmt skills or Domain Expertise

Desired

- Should be a techno-functional professional with relevant experience in customised software solutions

- Should have a thorough understanding / appreciation of software service business

- Should have global market intelligence, knowledge of competitors’ products and future business plans.

Qualifications:

- Must have a MBA from esteemed University / Institute or equivalent qualification

- Prior experience in Sales, Product Development or Marketing will be good

Please share your resume at akanksha.mukherjee786@gmail.com & you can connect on 9811621478.

Akanksha