Product Marketing Manager - Website

Responsibilities:

- To Develop and execute the website's product strategy.

- Conduct market research and competitive analysis.

- Define product goals and KPI's with cross-functional teams.

- Collaborate with UX/UI designers to enhance user experience.

- Analyze user feedback for continuous improvement.

- Implement marketing strategies to increase traffic and conversions.

- To coordinate with the marketing team on content and campaigns with SEO, SEM, and social media to boost website performance.

- Oversee the entire product lifecycle from ideation to launch.

- Ensure timely delivery of features and improvements.

- Manage project timelines, budgets, and resources.

- Monitor website performance and user behavior & identify trends and areas for improvement

- Conduct A/B testing to enhance engagement and conversions

- Serve as the main contact between product, marketing, design, and development teams. o

- Communicate product vision and updates to stakeholders.

- Promote a collaborative and agile work environment