Product Marketing Manager - Retail Liabilities

Strategic Product Positioning -

- Develop and execute a product positioning and messaging strategy including digital platforms.

GTM Planning and execution

- Creation of comprehensive approach for GTM planning and execution, marketing campaigns and sales enablement materials

Cross Functional Collaboration

- Collaborate with product development. Sales and Marketing Teams to ensure coordinated approach for product releases, promotions and sales efforts

Events and Promotions

- Evaluating the right platform for product promotions to enhance brand visibility. E2E execution within the approved optimum budget.

People and Vendor Management

- Cross Functional Team relationship for smooth execution of business plans. Vendor management and timely bill clearance.