Product Marketing Manager for Mobile Business  Role:  - Devise and execute marketing strategies to drive organic customer acquisition on mobile apps (Android, Windows, iOS).  - Identify and execute strategies for driving user engagement on mobile app  - Conceptualize and execute viral campaigns on social media to spread awareness for mobile app  - Drive/guide cross-functional teams (engineering, design, product, marketing) towards timely and quality execution of marketing strategies  - Provide user experience, communication and creative direction to product and design teams  - Work with offline marketing teams for developing mass media campaigns across TV, Print, Radio, etc.  - Manage distribution of our apps across multiple app stores. Drive and own App Store optimization to maximize organic app downloads from the App Store. Monitor user ratings and reviews on the appstore. Work with customer support and tech teams to resolve customer issues. Drive strategies to improve and maintain high ratings for our app across App Stores.  - Deeply understand customer behavior, develop new customer insights via consumer research  - Serve as the voice of the mobile customer and help drive product development roadmaps and strategy  - Continuously experiment with new technologies/offerings in the mobile space to drive engagement and acquisition  Desired Profile :   - MBA or an engineering degree from IIM or IIT.   - Entrepreneurial mindset, tremendous drive & ownership, hands-on   - Very strong on problem solving skills and logical reasoning, extremely data driven  - Desire and ability to think like the customer   - Ability to think strategic and translate strategies into execution plans and take them to completion   - Ability to connect with people across teams & levels   - Strong understanding of technology and business  - Prior experience in mobile industry is a plus

Bangalore

Product Marketing Manager - Mobile Business - IIM/IIT 

Product Marketing Manager - Mobile Business - IIM/IIT  ,Job Description for Product Marketing Manager - Mobile Business - IIM/IIT  in CareerNet Consulting in  Bangalore for (2-8) years of experience. Apply Now!

Job Description for Product Marketing Manager - Mobile Business - IIM/IIT  in CareerNet Consulting in  Bangalore for (2-8) years of experience. Apply Now!