Product Marketing Manager - Luxury Retail

Position Summary:

- Responsible for the Product Marketing strategy for the brand.

- Builds, owns, and drives the delivery of the 360- product marketing plan across all media channels.

- Defines and owns the entire product marketing combining all communication and distribution channels.

- Responsible for product portfolio with brand strategies across all channels and platforms and retailers

- Derives and adapts the Global / Regional marketing strategy to maximize local relevancy.

- Develops a thorough omni-channel understanding of local consumer behaviors and preferences in collaboration with consumer marketing to set product marketing strategies and calendar.

- Responsible for the brand's marketing budget.

- Responsible for translating consumer insights into brand campaigns, translating into marketing and selling opportunities

- Builds, owns, and drives the delivery of the 360- product marketing plan across all channels.

- Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.

- Forecasts and tracks business performance for assigned launches and measures success of campaigns.

- Drives A&P spend allocation, in collaboration with consumer marketing, media and the agency.

- Oversees budget and optimization, Pricing Strategy on the basis of global guidelines, competitive benchmarking and COGS (Cost of Goods Sold) analysis.

- Gathers A&P ROI analyses and improves marketing effectiveness through test and learn approach giving the best the best ROAS (Return on Advertising Spend).

- Monitoring and ensuring the final prices are shared with all stakeholders and updated in local systems before the order date (distributor, retailer, Customer Service and TR).

Required:

- Analytical Skills

- Strong Knowledge of Advance Microsoft Office, especially Advance MS Excel (usage of pivot tables and VLOOKUP)

- Possess drive, team management skills, and acute attention to details

- Organization, interpersonal, and time management skills

- Self-starter with Ability to work and lead cross functionally on multiple projects