Product Marketing Manager - IT

Responsibilities:

- Own the content strategy and deliver sales content in form of solution pages, solution briefs, blogs, webinars, white papers, presentations, etc. This will need to create in-depth planning and calendar for blogging, videos, and brand content.

- Understand the competitive space and use that info to differentiate our products and solutions in the market.

- Social media management and work with designers, sales, pre-sales, product teams to leverage it effectively through organic and sponsored campaigns.

- Track and report on marketing initiatives and suggest optimization methods.

- Build and engage with a community of customers and empower marketing efforts in the community to increase revenue from existing accounts. This will require collaborating with the product team very closely.

- Plan customer-facing initiatives such as growing customer reviews on reviews sites such as G2, Capterra, etc., and developing customer success stories.

- Track and report on all customer marketing initiatives as well as engagement metrics.

- Create positioning and messaging for target personas and industries that demonstrate an understanding of their key business problems and pain points through well-articulated value propositions.