Product Marketing Manager - IT

Product Marketing Manager

About the role:

- As a Product Marketing Manager should own the positioning, messaging, and branding of the product.

- You will also gather and process customer feedback, and manage some aspects of customer relations after the launch.

Job Responsibilities:

- Product messaging and positioning ; Develop product positioning and messaging that resonates with customers and differentiates our organization in the market

- Content Development ; Conceptualize and create an educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis ; Be the expert on the customer, the industry trends, and the players in the market

- Sales enablement ; Communicate value proposition and provide high-value sales tools, training, and collateral

- Product and feature adoption ; Drive adoption of the product and features amongst the customer base

- Evangelism ; Serve as a company spokesperson and go-to thought leader for the product

- Implement and support compliance to Outplay compliance and information security processes

We are looking for someone who has:

- Any Graduate degree (MBA preferred) with 3 to 5 years prior experience in a similar position.

- Experience in startup/enterprise software company preferred

- An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

- Excellent English and one regional language ; written, verbal, and presentation skills, with an eye for quality and attention to detail

- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing