Product Marketing Manager - HR Technology Product

- Develop Go-To-Market strategy for the Employers Market (US) and create the core positioning, identify buyer personas, develop messaging for target audience and sales enablement materials.

- Create & execute product launches in sync with product roadmaps

- Create lead generation and lead nurturing plans to achieve pipeline and strategic goals for Innovaccer's suite of products in HR Tech space for Employers in the United States

- Launch new features and highlight our narrative through press, key influencers and the community.

- Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence.

- Identify product needs and emerging trends in the US Employer market & Employee Health Management Space.

KEY SKILLS:

- Product Marketing

- HR Technology Product Marketing

- Experience with product launches and enterprise campaigns.

- Experience leading, or working with, a multi-faceted marketing organization.

- Experience in a technology product company and with start up environments.

- Experience working with with analytics products or markets a plus.

- Exceptional communication skills (both written and verbal).