Product Marketing Manager - FMCG

Product Marketing Manager for our client

Summary:

- As a Product Marketing Manager at the company, you will work with the product teams to launch new products in the Indian market, create and evolve product positioning and collateral marketing materials, as well as drive awareness of the new products.

- You have a strong understanding of company's products, marketing strategy and execution of the website content.

- You can partner closely with the product teams to launch new products, develop marketing initiatives on creative and event-based projects.

Responsibilities:

- Drive product launches through existing marketing channels (mostly online), including company website, own marketing strategy and execution by partnering closely with the devices, software and e-commerce product teams across international markets

- Develop compelling product value propositions and the growth of product awareness

- Own the planning of website content and work with the website development team to deliver compelling website experience via company website

- Own the execution of all product marketing collaterals

Qualifications:

- MBA Marketing or a closely related field from a top-tier university

- 3+ years of product marketing and work experience in B2C or other consumer-facing technology company

- Strong design sense and proficient user of basic graphics tools such as Keynote and Photoshop, with the ability to cut simple assets and visual resources, convert images between formats, create high-quality presentations, product sheets and generally deliver on simple design tasks without any assistance

- Proficient English writer with a portfolio (e.g. copy from websites and marketing collaterals)

- Strong communication and organization skills to work cross-functionally in a structured and clear manner to influence outcomes

- Ability to effectively operate in a fast-paced environment and to work on multiple projects simultaneously in a constantly evolving context

- Understanding and knowledge of web/technology and mobile products is a plus