Product Marketing Manager - eCommerce

Product Marketing Manager

Responsibilities:

- Drive the product-planning processes for cross-functional teams

- Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs-buy perspective

- Assess current competitor offerings and seek opportunities for differentiation

- Analyze product requirements and develop appropriate programs to ensure they're met

- Develop, implement, and maintain production timelines across multiple departments

- Appraise new product ideas and strategist appropriate go-to-market plans

- Drive the execution of all processes in the product life cycle, including product and market research, competitor analysis, planning, positioning, requirements and road map development, and product launch

- Translate product strategy into detailed requirements for prototyping and final development by engineering teams

- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

- Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization