Product Marketing Manager - Digital Financial Services

Job Role: Product Marketing Manager Digital Financial Services

Company:

The company is a market leader in mobile money and digital wallet space (It is a part of a multi billion dollar software giant in India). It has a presence in 50+ countries where it touches the lives of over 150 million people for their payment requirements. The company has multiple solutions like Mobile Financial, Digital Lifestyle, Messaging, Customer Value Management, Mobile Data and Business Solutions that have a large number of deployments across multiple continents and countries. The company has won many awards including a position in Gartner Magic Quadrant for its particular line of solutions.

The company provides an open and informal work culture with high levels of employee engagement. It has been certified as "Great Place to Work" and provides a very high energy and learning environment.

Job Location: Gurgaon

Work Experience: 7+ years

Job Objective: The current role is for Digital Financial Solutions group which is amongst the largest digital payment platforms globally with over 2 billion users

The Company is on the hunt for a product marketing manager to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. If you are passionate and love challenges while growing your career, there has never been a better time to join us

Job Responsibilities:

Product Positioning and Marketing Strategy - Creation and execution of marketing strategy of digital financial solutions. This includes defining product value propositions, market research, competitive intelligence, market communication and creating collateral (product presentation, mailers, flyers, case studies, videos, social media messaging, press releases etc.

Market Leadership - Establish The Company as market leader in the digital financial services space through winning awards for successful products and deployments, creating case studies and success stories with clients and securing analyst mentions for products.

Thought Leadership and Content Marketing - Establish The Company as thought leader in digital financial service domain through publications, newsletters, e-books, whitepapers, webinars, articles in print and online media, speaker presentations and notes for CXOs.

Partnerships and Collaborations - To get best results from marketing activities, spearhead the collaboration between teams within The Company and with external agencies and clients.