Product Marketing Manager - Capital Market Firm

Job Responsibilities:

- Design and implement the product marketing plan ensuring it addresses identified opportunities in our target markets across all channels.

- Owning and executing product marketing by developing product positioning and messaging. Work closely with the demand generation teams and provide marketing support at every step.

- Develop product positioning and messaging that resonates with customers and differentiates our product from the competitors.

- Focus on the success of every product/feature release. Drive discovery, adoption, and frequency for every feature.

- Be the product evangelist. Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communication.

- Study product and its functionality in detail and translate these technical details into benefits for the user.

- Act as a bridge between marketing and product teams to ensure coherent product roadmaps and successful product launches and communications.

- Analyze and understand the competitive landscape across markets and industries and establish

- Ancheta & competitive advantage through the differentiated positioning of our products.

- Collaborate closely with product management, sales, marketing, design, and engineering to identify and execute high-impact revenue initiatives. Build and lead customer marketing programs.

- Engage in on-going dialogue with customers.

Required Skills:-

- 2 - 4 years of experience in Product Marketing role.

- Knowledge of Financial Products i.e. Equity, Mutual Funds, SIP, IPO, Bonds, Digital Gold and other investment products is must.

- Experience in working on Financial B2C and Fintech products (Only From BFSI domain).

- Demonstrated ability to analyze and distill data into actionable insights and to inform campaign
strategy and product development.

- Experience in market research is a plus. Communicate effectively & cross-functionally with other teams.

- Excellent presentation, written and verbal communication.

- Strong analytical skills.

- Experience with Big Query, tools like Amplitude, Salesforce and Google Analytics.