Product Marketing Manager - BFSI

Product Marketing Manager

Location: Preferably Mumbai but open to other locations

JD:

Product Marketing Manager's responsibilities include:

- Studying the company's products and their benefits for users

- Developing effective marketing strategies and plans

- Working with design, acquisition and other teams to promote products

Job brief:

- We are looking for a Product Marketing Manager to lead our outbound marketing activities. You'll be responsible for presenting our products in ways that will strengthen our brand and boost sales.

- For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.

- Your goal will be to develop and implement the most profitable plans to position and promote our products.

Responsibilities:

- Study company products

- Translate technical details into benefits for the user

- Follow and analyze market trends to position products

- Develop product marketing strategies (pricing, advertising, product launching)

- Craft compelling messages across marketing channels (landing pages, ad campaigns)

- Work with various teams (design, content, acquisition, product, sales) to implement strategies

- Test marketing product features, releases and ad copy

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers

Requirements and skills:

- Proven experience as a Product Marketing Manager, Brand Manager or similar role

- Background in design and copywriting is a plus

- Experience in market analysis

- Familiar with product marketing tactics (e.g. integrated marketing campaigns)

- Working knowledge of web analytics tools (Google Analytics, MoEngage, AppsFlyer, WebTrends)

- Excellent communication skills

- Keen eye for detail

- Creativity

- Analytical mind and strong quantitative skills

- BSc/BA in Marketing, Communications or similar field