Product Marketing Manager - BFSI

Responsibilities :

- Drive the growth as well as the adoption (retention/engagement metrics)

- Provide strategic (1-3 year plan) and tactical marketing intervention support (quarterly calendars)

- Build on product messaging that sets apart from others in the market, establish unique selling point

- Obtain insights into customers usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data and maintain a high NPS

- Identify value props, develop and implement a marketing strategy in conjunction with the the Central Marketing Team (Brand, PR, Digital Marketing Team) and the Plutus Sales, Technology Team

- Build, manage and optimize outbound lead generation campaigns with advertising through referral and other product led-channels

- Develop engagement strategies for customers on the platform along with leads, pipeline funnel

Requirements:

- 3-5 years- experience at a consumer/B2C tech start-up in a growth marketing role for particular category/product line

- Experience in retail fintech, investment/ trading/brokerage e-platforms/ wealth tech companies is an added advantage

- Good knowledge of performance marketing, lead generation, and customer acquisition, retention strategies

Key Competencies:

Functional Competencies:

- Ability to manage cross- functional stakeholders

- Good Project Management skills

- Strong analytical skills

- Strong intent towards consumer research and translating findings into actionable insights

- Strong design sensibility and should have a creative bent of mind

- Familiarity with using web analytical tools such as Amplitude, GA and others to generate insights and report KPI movements

Behavioral Competencies:

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

- Strong collaborator and self-starter

- Ability to strike a balance between striving for perfection and ensuing time-bound delivery of requirements

- Highly ambitious and drive

- You want to work in a fast-paced, dynamic environment where your contribution matters.

- You are passionate about technology and its impact on the high growth mobile marketing space.

- Scale and fast paced delivery + learning opportunities.