Product Marketing Manager - Bank

Given below the position details with a Leading Bank :

Role/Job Title: Product Marketing Manager

Function/Department: Marketing

Location - BKC Mumbai

Job Purpose:

The role bearer has the responsibility to monitor market trends, analyze competition and share actionable insights.

Roles & Responsibilities:

- Ideate, conceptualize, and execute impactful marketing campaigns for new and existing products.

- Create content to promote product usage and services across channels

- Liaise with product teams and get their inputs to close communications.

- Liaise with agencies and monitor output closely to ensure the results are in line with the business objectives.

- Writing, editing & proofreading content for internal and external circulation.

- Monitoring campaign progress and ideas on improving performance.

- Timely delivery and execution of projects.

- Analyse data to understand performance trends.