Product Marketing Manager - B2B SaaS Startup

- Plan & manage the execution of go-to-market strategy for our Travel & Expense (T&E) platform

- Create sales playbooks for specific verticals and our T&E platform

- Refine and update messaging and collateral

- Train the sales and customer success teams on product and support offerings, and created related training materials

- Create collateral for prospects and customers that clearly articulate the value of our T&E platform

- Create vertical-specific content and materials catering to different decision-makers to showcase.

- Ensure that messaging resonates with customers and internal teams

- Conduct competitive analysis/market research

- Develop and produce market research that shows our products and services relative to competitors

- Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement

- Help conceive and develop promotional plans and coordinate with various teams to drive key metrics

- Manage post-launch support for email and assigned verticals with content creation and internal training sessions

Requirements:

- 5+ years of product marketing experience in a B2B SaaS startup

- Exceptional strategic thinking ability and strong business judgment

- Experience with sales enablement, training, etc.

- Experience in FinTech will be a plus