Product Marketing Manager - B2B/SaaS

Our client is a well-established Software Product Organization based in Pune. They develop products for managing Workforce engagement, enterprise collaboration, Communication and Scheduling.

They are looking for a Product Marketing Manager who will be responsible for driving the Marketing communication activities for the organization. Will report to Marketing Head in the US and local site head.

This role encompasses the creation of messaging, strategy, collateral design, and execution of product marketing programs, and sales enablement.

S/He will be responsible for:

- Own the creation of messaging and collaterals

- Create sales playbooks targeted at specific verticals

- Create vertical-specific content and materials that showcase the value the product creates for customers.

- Build, devise and execute the field marketing (virtual events, webinars) plan for your market under a strong communications umbrella to drive demand and brand awareness.

- Champion the top, middle and bottom of the funnel content creation for outbound ABM Campaigns and produce compelling content that engages and generates Sales Qualified Leads.

- Develop and produce market research that shows our products and services relative to competitors.

- Help conceive and develop plans and coordinate with various teams to execute innovative programs that drive key metrics.

To qualify for this position, you must:

- MBA in Marketing preferred

- 5+ years in B2B / SaaS / Product marketing experience.

- Stellar written, communication and presentation skills.

- Experience in vertical product marketing

- Must be adept at creating presentations, narratives and adaptable in altering the flow and content based on audience.

- Have experience in devising and executing the field marketing (virtual events, webinars) plan to drive demand

- Be from Pune or ready to relocate

Please note:

- We will not share your profile with our clients till we have your consent

- Experience in Software Products is a great plus

Vipul Agarwal
Zend Consulting Services