Product Marketing Manager - B2B

Product Marketing Manager - B2B

Responsibilities:

- Study company products.

- Translate technical details into benefits for the user.

- Follow and analyze market trends to position products.

- Develop product marketing strategies (pricing, advertising, product launching).

- Craft compelling messages across marketing channels (landing pages, ad campaigns).

- Work with various teams (design, content, acquisition, product, sales) to implement strategies.

- Test marketing product features, releases and ad copy.

- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.