Product Marketing Manage/Specialist - B2B SaaS - IIM/ISB/MDI/FMS

Role: Product Marketing Manager

Exp: 3+Yrs

Location: Gurgaon

Working Mode: 5 Days, WFO

Job Overview:

- A Product Marketing Specialist is responsible for synthesizing market, consumer, product and competitive insights to enable the business to achieve its target MRR across select products.

- The role will collaborate with Sales, CS, and Product teams to design, implement and execute Our product and geo Go-To-Market(GTM) strategy.

Responsibilities:

Create Go-to-Market (GTM) Playbook:

- Devise a go-to-market strategy to achieve overall business targets by collaborating with sales, CS and product teams.

- Prepare compelling plays for multiple buyer personas, solving for differentiated business needs.

- Drive teams with sales plays and GTM campaigns to achieve organizational goals

- Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook (including first time for CS as well).

- Driving impact numbers in Testimonials & Success Stories for Products and Features

- Create and implement comprehensive GTM strategies for new product launches and feature releases, ensuring timely execution and optimal market impact.

- Develop Sub Vertical Product Presentations with Use Cases.

Devise Product Marketing Strategy:

- Define the TAM, SAM and SOM for the select products, Identify the ICP, target market, segments and use cases for the product.

- Develop compelling product positioning, value propositions(for Mid/ Large/ Enterprise/ Super Enterprise), and messaging that resonate with target customers and differentiate our solution from competitors.

- Identifying the Right set of customers of Product GTM in the Alpha and beta stages of launch

- Ensure consistent product messaging across all marketing channels, including website, collateral, sales presentations, and events.

- Deepen our understanding of target market segments and relevant audiences through competitive and market intelligence.

- Track and analyze the performance of product launches and feature releases to inform future strategies.

Product Thought Leadership Evangelist:

- Contribute towards the development of product-centric thought leadership and drive effective distribution via various marketing channels.

- Lead ideation of strategic initiatives (product-related) leveraging vehicles like roundtables, thought- leadership webinars, articles, virtual events, partner events and others.

- Provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, and function as a subject matter expert for the development of content market assets.

Who we're looking for:

- 3-5 years of Product marketing experience at enterprise B2B SaaS companies with AI/ML/automation capabilities.

- BE & MBA from a Tier-1 college in Business or Marketing will be preferred

- Go-getter, experienced in driving and launching GTM programs and product launches.

- A great storyteller with experience in building engaging content on presentation slides, email, long- form content, video, or snackable content.

- Curiosity to learn new topics, ability to research, assimilate and convey insights.

- Portfolio of impactful content, sales enablement materials, and customer-facing assets. Experience in developing messaging and positioning for a platform/ product suite.

- Worked well cross-functionally and across different levels in the organization