Product Marketing Lead - SaaS

Key Responsibilities.

- Strategy Development: Collaborate with Marketing and product teams to develop comprehensive strategies aligned with business objectives.

- Market Expansion: Identify and pursue new business opportunities, target markets, and industry segments to expand the company's footprint.

- Stay informed about industry trends, competitive landscape, and emerging technologies in the blockchain space.

- Customer Acquisition: Develop innovative tactics to drive lead generation, paid marketing, referral, and advertising programs.

- Customer Segmentation: Conduct research to identify and understand key customer segments, their pain points, and preferences to tailor marketing initiatives effectively.

- Product Led Onboarding: Design and Optimize product led onboarding experiences for B2G/ B2B customers, leveraging self-service resources, tutorials, and in-house product guidelines.

Qualifications.

- Around 4-6 years' experience in Product marketing with B2B SAAS Start Ups, a web 3.

- 0 Product company.

- Strong understanding of product-led growth principles and methodologies.

- Deep understanding of market trends and product lifecycles.