Key Responsibilities.
- Strategy Development: Collaborate with Marketing and product teams to develop comprehensive strategies aligned with business objectives.
- Market Expansion: Identify and pursue new business opportunities, target markets, and industry segments to expand the company's footprint.
- Stay informed about industry trends, competitive landscape, and emerging technologies in the blockchain space.
- Customer Acquisition: Develop innovative tactics to drive lead generation, paid marketing, referral, and advertising programs.
- Customer Segmentation: Conduct research to identify and understand key customer segments, their pain points, and preferences to tailor marketing initiatives effectively.
- Product Led Onboarding: Design and Optimize product led onboarding experiences for B2G/ B2B customers, leveraging self-service resources, tutorials, and in-house product guidelines.
Qualifications.
- Around 4-6 years' experience in Product marketing with B2B SAAS Start Ups, a web 3.
- 0 Product company.
- Strong understanding of product-led growth principles and methodologies.
- Deep understanding of market trends and product lifecycles.
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